Montepulciano among the most welcoming cities in the world in 2026

Montepulciano joins the exclusive selection of the world’s most welcoming cities according to Booking.com in 2026, the only Italian destination included in the Traveller Review Awards. This recognition is not based on a jury or abstract criteria, but on verified reviews from millions of travellers who have rewarded their experiences in the area.

It is not a ranking, but a selection of places that stand out for the quality of their hospitality: genuine attention to guests, attention to detail, and human relationships that can transform a stay into a lasting memory.

A welcome that reflects the identity of the region

Nestled in the hills of Valdichiana, Montepulciano is known worldwide for its millennial history, artistic heritage and culinary excellence. But what emerges most strongly from travellers’ reviews is above all the style of hospitality: warm, genuine, never standardised.

Here, hospitality is not an impersonal service, but a natural extension of the local identity. From accommodation facilities to restaurants, from tour operators to small everyday gestures, guests are welcomed as an integral part of the community, with attention that goes beyond expectations.

The value of reviews: when experience speaks for itself

The recognition comes as part of the 14th edition of the Traveller Review Awards, which in 2026 honoured over 1.8 million travel partners in 221 countries, based on more than 370 million verified reviews. These figures make this title particularly significant: Montepulciano was not chosen for its fame, but for the tangible quality of the experience it offers.

Each positive review tells the story of a successful stay, a human relationship built, a promise kept. It is this sum of authentic experiences that has led the Tuscan village to stand out globally.

A shared, future-oriented result

The title of most welcoming city in the world is also a reflection of the collective work carried out over the years by local accommodation providers, who are committed to continuous improvement. This commitment has been reinforced by Montepulciano’s certification as a Sustainable Tourism Destination, according to the international GSTC standard, which promotes a model of responsible tourism that respects the local area and its people.

Hospitality, sustainability and authenticity thus become inseparable elements of a tourism offering that looks to the future without losing sight of its roots.

A recognition that speaks of authenticity

Being listed among the most welcoming cities in the world in 2026 is not only a source of pride for Montepulciano, but also confirmation of a winning model: putting people first, building sincere relationships and offering experiences that leave a lasting impression.

It is a well-deserved title, because it comes from the voices of travellers and describes, better than any slogan, what makes Montepulciano truly special.